Course curriculum

  • 1

    Introduction

  • 2

    Strategy

    • Theory

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    • Audience

    • Business Strategy

    • Branding

    • Routes To Market

    • Creating a Winning Web Experience
  • 3

    Marketing

    • Marketing Strategy

    • Paid Marketing & Search

    • Paid Social

    • Brand Marketing

    • SEO

    • Content and Social Media
  • 4

    Practical

    • Analytics and Metrics

    • Keeping Your Customer

    • Accounting

    • Getting Started & Funding

    • Tools

  • 5

    Final Words

    • Final Words